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Media metrics : an introduction to quantitative research in mass communication /

Dayal, Manoj

Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal - New Delhi: Sage Publications, 2017. - xxiii,458p.

ISBN: 9789386062161

Subjects--Topical Terms:
Media metrics
Mass media- research methodology
Mass communication

Dewey Class. No.: 302.230727 / DAY

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