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Marketing research text and cases

Boyd, Harper W.

Marketing research text and cases Harper W. Boyd, Ralph Westfall; Stanley F. Stasch. - 6th ed. - Delhi All India Traveller Bookseller 1988 - xv, 836p 23cm.

Subjects--Topical Terms:
Market Surveys.
Research
Research-Industrial

Dewey Class. No.: 658.83 / B75M

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