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Marketing channels

Stern, Louis W.

Marketing channels Louis W. Stern, Adel I. el-Ansary, Anne T. Coughlan. - 8th. ed.. - New Delhi Prentice-Hall of India 1996 - xiv, 576p.; 24 cm.

ISBN: 8120311493

Subjects--Topical Terms:
Marketing channels. Sales management.

Dewey Class. No.: 658.84 / S76M

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