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Marketing management analysis, planning, implementation, and control

Kotler, Philip

Marketing management analysis, planning, implementation, and control Philip Kotler. - 9th. ed. - New Delhi Prentice Hall of India c1997. - (various pagings) : ill. (chiefly col.), maps; 27cm.

ISBN: 8120311787

Subjects--Topical Terms:
Marketing - Management.

Dewey Class. No.: 658.8 / K95M

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