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Marketing management planning implementation and control; the Indian context

Ramaswamy, V.S.

Marketing management planning implementation and control; the Indian context V.S. Ramaswamy, S. Namakumari. - 2nd. ed. - New Delhi Macmillan India 1998 - xx, 124p.; 24 cm.

ISBN: 333424398

Subjects--Topical Terms:
Marketing - Management Marketing - India - Management - Case studies.

Dewey Class. No.: 658.8 / R17M

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