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Retail power plays from trading to brand leadership, strategies for building retail brand value

Wileman, Andrew

Retail power plays from trading to brand leadership, strategies for building retail brand value Andrew Wileman and, Michael Jary. - Hampshire Macmillan Buisiness 1997 - xvi, 280p., ill.; 24cm.

ISBN: 0-333-68527-x.

Dewey Class. No.: 658.87 / W47R

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