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Strategic brand management

Kapferer, Jean-Noel.

Strategic brand management Jean-Noeउl Kapferer - 2nd ed. - Sterling, VA Kogan Page 1995 - 443p.; 23 cm.

ISBN: 74942693

Subjects--Topical Terms:
Brand name products - Management.

Dewey Class. No.: 658.827 / K25S

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