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Know thy customer how to follow marketing's first commandment

Sharp, Kevin

Know thy customer how to follow marketing's first commandment Kevin Sharp and Kaniel Johnson; introduction by Ron Zemke. - Chicago Dartnell c1997. - xi, 243p.; 22 cm.

ISBN: 850132738

Subjects--Topical Terms:
Consumers - Research. Consumer satisfaction. Customer loyalty.

Dewey Class. No.: 658.834 / S35K

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