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Advertising management concepts and cases

Sengupta, Subroto

Advertising management concepts and cases Manendra Mohan. - New Delhi Tata McGrawHill Publishing Company 2000 - xi, 418p.: ill.; 24cm.

ISBN: 74517805

Subjects--Topical Terms:
Advertising - Management Advertising - Management - Case studies - India Advertising agencies - Management - Case studies - India.

Dewey Class. No.: 659.1 / M30A

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