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Mastering data mining the art and science of customer relationship management

Devlin, Barry

Mastering data mining the art and science of customer relationship management Michael J.A. Berry, Gordon Linoff. - New York John Wiley and Sons 2000 - xviii, 494p., ill.; 24cm.

ISBN: 0471-33123-6.

Dewey Class. No.: 005.74 / B49M

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