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Marketing research

Aswath Damodaran

Marketing research David A. Aeker, V. Kumar, George S. Day. - 6th. ed. - New York John Wiley and Sons c1998. - xvi, 776p.; 24 cm.

ISBN: 9171512629

Subjects--Topical Terms:
Marketing research Consumers - Attitudes.

Dewey Class. No.: 658.83 / A11M

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