Behind powerful brands from strategy to campaing

Jones, John Philip

Behind powerful brands from strategy to campaing John Philip Jones. - New Delhi Tata McGrawHill Publishing Company 2000 - xii, 322p., 22cm.

0-07-463664-2.

658.827 / J57B
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA