Marketing mantra the real story of direct marketing in India

Gupta, Vaswar Das

Marketing mantra the real story of direct marketing in India Vaswar Das Gupta. - New Delhi Prentice Hall of India 1998 - xi, 162p., 23cm.

81-203-1437-9.

658.84 / G96M
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA