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Building data mining applications for CRM

Berson, Alex

Building data mining applications for CRM Alex Berson, Stephen Smith, Kurt Therling. - New Delhi Tata McGrawHill Publications c2000. - xxvii, 510p.: ill.; 24 cm.

ISBN: 70402736

Subjects--Topical Terms:
Data Mining. Decision Support Systems. Marketing - Data Processing. Business - Data Processing.

Dewey Class. No.: 658.802 / B49B

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