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Communicating globally an integrated marketting approach

Schultz, Don E.

Communicating globally an integrated marketting approach Don E. Schultz, Philip J. Kitchen; Don E. Schultz, Philip J. Kitchen. - Chicago NTC Business Books 2000 - 280p., 22cm.

ISBN: 0-8442-2522-3.

Dewey Class. No.: 658.848 / S24C

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