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Cases and simulations in marketing management

Cases and simulations in marketing management edited by M.K. Rampal, S.L. Gupta. - New Delhi Galgotia Publications c2000. - xi, 388p., 24cm.

ISBN: 8185989419

Subjects--Topical Terms:
Marketing - Management - Case Studies Sales Management - Case Studies.

Dewey Class. No.: 658.8 / C24C

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