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Branding in Asia the creation, development and management of Asian brand for the global market

Temporal, Paul

Branding in Asia the creation, development and management of Asian brand for the global market Paul Temporal. - revi sed ed. - Singapore John Wiley and Sons 2000 - xiii, 291p.: ill.; 22cm.

ISBN: 0-471-47910-1.

Dewey Class. No.: 658.827 / T26B

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