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Market segmentation how to do it how to profit from it

McDonald, Malcolm

Market segmentation how to do it how to profit from it Malcolm McDonald, Ian Dunbar. - 2nd ed. - Hampshire Macmillan India 1998 - xxiii, 376p., 23cm.

ISBN: 0-333-73369-x.

Dewey Class. No.: 658.8 / M13M

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