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Global marketing management

Kotabe, Massaki

Global marketing management Massaki, Kotabe Kristiaan Helsen; Massaki Kotabe, Kristiaan Helsen. - 2nd ed. - New York John Wiley and Sons 2001 - xxiv, 741p.: ill.; 25cm.

ISBN: 9971-51-373-0.

Dewey Class. No.: 658.848 / K95G

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