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Facets of Indian advertising and consumer behaviour an empirical approach

Khan, Kaleem Mohammed

Facets of Indian advertising and consumer behaviour an empirical approach Kaleem Mohammed Khan, Mohammed Naved Khan. - New Delhi Kanishka 2002 - viii, 288p., 22cm.

ISBN: 81-7391-447-8.

Dewey Class. No.: 659.10954 / L55F

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