Consumer behaviour
Mowen, John C.
Consumer behaviour John c. Mowen, Michael Minor. - 5th ed. - New Delhi Prentice Hall of India 1998 - xxi, 696p.: ill.; 27cm.
0-13-737115-2.
658.8342 / M84C
Consumer behaviour John c. Mowen, Michael Minor. - 5th ed. - New Delhi Prentice Hall of India 1998 - xxi, 696p.: ill.; 27cm.
0-13-737115-2.
658.8342 / M84C