Advertising principles and practice

Wells, William

Advertising principles and practice William Wells, John Burnett; Sandra Moriarty. - 4th ed. - New Delhi Prentice Hall of India 1998 - xxi, 731p., col.ill.; 28cm.

0-13-597881-5.

659.1 / W29A
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA