Advertising principles and practice
Wells, William
Advertising principles and practice William Wells, John Burnett; Sandra Moriarty. - 4th ed. - New Delhi Prentice Hall of India 1998 - xxi, 731p., col.ill.; 28cm.
0-13-597881-5.
659.1 / W29A
Advertising principles and practice William Wells, John Burnett; Sandra Moriarty. - 4th ed. - New Delhi Prentice Hall of India 1998 - xxi, 731p., col.ill.; 28cm.
0-13-597881-5.
659.1 / W29A