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International and global marketing concepts and cases

Meloan, Taylor W.

International and global marketing concepts and cases Taylor W. Meloan, John L. Graham. - 2nd ed. - Boston Irwin McGraw Hill 1998 - xvi, 439p., 24cm.

ISBN: 0 - 07 - 115800 - 6.

Dewey Class. No.: 658.848 / I05I

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