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Marketing management a strategic approach with a global orientation

Boyd, Jr., Harper W.

Marketing management a strategic approach with a global orientation Harper W. Boyd, Jr., Orville C. Walker; Jean - Claude Larreche - 3rd ed. - Boston Irwin McGraw Hill 1998 - xxii, 547p., 24cm.

ISBN: 0 - 07 - 115429 - 9.

Dewey Class. No.: 658.8 / B75M

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