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Customer relationship management strategic imperative in the world of e - business

Customer relationship management strategic imperative in the world of e - business editor and contributor, Stanley A. Brown; editor and contributor, Stanley A. Brown. - Toronto John Wiley 2000 - xxviii, 345p.: ill.; 23cm.

ISBN: 0 - 471 - 64409 - 9.

Dewey Class. No.: 658.812 / C94C

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