Promotion and integrated marketing communications
Semenik, Richard J.
Promotion and integrated marketing communications Richard J. Semenik. - Australia Thomson Asia 2001 - xxxiv, 582p.: ill.; 25cm.
0 - 324 - 06253 - 2.
659.1 / S28P
Promotion and integrated marketing communications Richard J. Semenik. - Australia Thomson Asia 2001 - xxxiv, 582p.: ill.; 25cm.
0 - 324 - 06253 - 2.
659.1 / S28P