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The Brand management checklist proven tools and techniques for creating winning brands

Vanauken, Brad

The Brand management checklist proven tools and techniques for creating winning brands Brad Vanauken. - London Kogan Page 2002 - xv, 320p.: ill.; 24cm.

ISBN: 0 - 7494 - 3699 - 9.

Dewey Class. No.: 658.827 / V20B

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