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New product development successful innovation in the marketplace

Brooke, Michael Z.

New product development successful innovation in the marketplace Michael Z. Brooke, William R. Mill. - Delhi JAICO Publishing House 2004 - xxiv, 219p.; 23cm.

ISBN: 8179921964

Subjects--Topical Terms:
Product management; New product development.

Dewey Class. No.: 658.575 / B88N

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