New product development successful innovation in the marketplace

Brooke, Michael Z.

New product development successful innovation in the marketplace Michael Z. Brooke, William R. Mill. - Delhi JAICO Publishing House 2004 - xxiv, 219p.; 23cm.

8179921964


Product management; New product development.

658.575 / B88N
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA