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Global marketing management

Kotabe, Masaaki

Global marketing management Masaaki Kotabe, Kristiaan Helsen. - 3rd ed.. - Singapore John Willey 2004 - xxii, 694p.: ill.; 22cm.

ISBN: 471230626

Subjects--Topical Terms:
International business Export marketing International trade.

Dewey Class. No.: 658.848 / K95G

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