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Building the brand-driven business operationalize your brand to drive profitable growth

Davis, Scott M.

Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn. - San Francisco Jossey Bass 2002 - xv, 299p.: ill.; 23cm.

ISBN: 787962554

Subjects--Topical Terms:
Brand name products; Product management.

Dewey Class. No.: 658.827 / D23B

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