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Marketing

Lamb, Jr., Charles W.

Marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed.. - Australia Thomson [n.d.] - xxxviii, 774p.: col.ill.; 28cm. +CD.

ISBN: 324147988

Subjects--Topical Terms:
Marketing; Marketing management.

Dewey Class. No.: 658.8 / L15M

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