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The Rhetoric and reality of marketing an international managerial approach

The Rhetoric and reality of marketing an international managerial approach edited by Philip J. Kitchen. - Hampshire Palgrave Macmillan 2003 - xix, 202p.; 22cm.

ISBN: 333987322

Subjects--Topical Terms:
Marketing - Management; Marketing.

Dewey Class. No.: 658.8 / R42R

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