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The Mirage of global markets how globalizing companies can succeed as markets localize

Arnold, David

The Mirage of global markets how globalizing companies can succeed as markets localize David Arnold. - Delhi Pearson Education 2004 - xxi, 229p.; 23cm.

ISBN: 812970661X.

Subjects--Topical Terms:
Marketing; International trade.

Dewey Class. No.: 658.848 / A76M

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