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Lessons from a chief marketing officer what it takes to win in consumer marketing

Kirk, Bradford C.

Lessons from a chief marketing officer what it takes to win in consumer marketing Bradford C. Kirk. - New Delhi Tata McGrawHill 2003 - xii, 243p.; 22cm.

ISBN: 70590192

Subjects--Topical Terms:
Marketing management.

Dewey Class. No.: 658.8 / K73L

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