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Marketing communications an integrated approach

Smith, P.R.

Marketing communications an integrated approach P.R. Smith and Jonathan Taylor. - 4th ed.. - New Delhi Kogan Page. [n.d.] - xvi, 696p.: ill.; 24cm.

ISBN: 8175542888

Subjects--Topical Terms:
Marketing; Communication in marketing.

Dewey Class. No.: 658.80014 / S56M

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