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Market based management strategies for growing customer value and profitability

Best, Roger J.

Market based management strategies for growing customer value and profitability Roger J. Best - 4th ed. - New Delhi Prentice-Hall of India 2005 - xxii, 506p.; 24cm.

ISBN: 812032806X.

Subjects--Topical Terms:
Marketing management; Customer relation.

Dewey Class. No.: 658.8 / B50M

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