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Protecting the brand a concise guide to promoting, maintaining, and protecting a company's most valuable asset

Franklin. Talcott J.

Protecting the brand a concise guide to promoting, maintaining, and protecting a company's most valuable asset Talcott J. Franklin. - New Delhi Viva Books 2005 - 144p.; 22cm.

ISBN: 8176499994

Subjects--Topical Terms:
Product management; Business names.

Dewey Class. No.: 658.827 / F81P

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