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Global brand strategy unlocking brand potential across countries, cultures and markets

Van Gelder, Sicco

Global brand strategy unlocking brand potential across countries, cultures and markets Sicco Van Gelder. - London Kogan Page 2004 - xii, 260p.; 23cm.

ISBN: 749442131

Subjects--Topical Terms:
Brand name products - Planning; Export marketing.

Dewey Class. No.: 658.827 / V20G

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