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The Future of advertising new media, new clients, new consumers in the post-television age

Cappo, Joe

The Future of advertising new media, new clients, new consumers in the post-television age Joe Cappo. - New Delhi Tata McGrawHill 2003 - xi, 260p.; 22cm.

ISBN: 007059838X.

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / C18F

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