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Purchase decision and consumer behaviour

Vinayagamoorthy, A.

Purchase decision and consumer behaviour A. Vinayagamoorthy. - New Delhi Serials 2005 - xiv, 222p.; 22cm.

ISBN: 8186771360

Subjects--Topical Terms:
Human behaviour; Market surveys; Consumer complaints.

Dewey Class. No.: 658.8342 / V74P

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