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Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Kim, W. Chan

Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renee Mauborgne. - Boston Harvard Business School Press 2005 - xv, 240p.; 24cm.

ISBN: 1591396190

Subjects--Topical Terms:
New products; Market segmentation.

Dewey Class. No.: 658.802 / K61B

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