Data mining techniques for marketing, sales, and customer relationship management
Berry, Michael J.A.
Data mining techniques for marketing, sales, and customer relationship management Michael J.A. Berry, Gordon S. Linoff. - 2nd ed.. - New Delhi Wiley Dreamtech 2004 - xix, 643p.; 24cm.
8126505176
Data Mining applications Data Warehousing.
005.74 / B45D
Data mining techniques for marketing, sales, and customer relationship management Michael J.A. Berry, Gordon S. Linoff. - 2nd ed.. - New Delhi Wiley Dreamtech 2004 - xix, 643p.; 24cm.
8126505176
Data Mining applications Data Warehousing.
005.74 / B45D