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Advertising management

Jethwaney, Jaishri

Advertising management Jaishri Jethawaney, Shruti Jain. - New Delhi Oxford University Press 2006 - xii, 716p.: ill.; 24cm.

ISBN: 195678435

Subjects--Topical Terms:
Business Industrial publicity Communication in marketing.

Dewey Class. No.: 659.1 / J45A

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