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Marketing strategy

Ferrell, O.C.

Marketing strategy O.C. Ferrell, Michael D. Hartline. - 3rd. ed.. - Australia Thomson c2005. - xx, 628p.: il..; 25cm.

ISBN: 8131501981

Subjects--Topical Terms:
Business planning Mission statements.

Dewey Class. No.: 658.4012 / F35M

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