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Global brand integrity management how to protect your product in today's competitive environment

Post, Richard S.

Global brand integrity management how to protect your product in today's competitive environment Richard S. Post and Penelope N. Post. - New delhi Tata McGraw Hill 2008 - xv,309p.: ill.; 24cm.

ISBN: 9780070229525

Subjects--Topical Terms:
Brand name Trade marks Product management.

Dewey Class. No.: 658.827 / P69G

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