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Marketing the unknown developing market strategies for technical innovations

Millier, Paul

Marketing the unknown developing market strategies for technical innovations Paul Millier. - Chichester John Wiley and Sons 1997 - viii, 240p.: ill.; 23cm.

Bliography p. 219-31.

ISBN: 471986216

Subjects--Topical Terms:
New products - marketing Product management.

Dewey Class. No.: 658.8 / M62M

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