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Strategic brand management Building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management Building, measuring, and managing brand equity Kevin Lane Keller, Vanitha Swaminathan and Ambi M.G. Parameswaran. - 5th ed.. - Noida Pearson India Education Services 2020 - xxx, 642p.: ill.; 24cm.

ISBN: 9789353946135

Subjects--Topical Terms:
Brand name products - Management.

Dewey Class. No.: 658.827 / K24S

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