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Consumer behaviour

Sethna, Zubin

Consumer behaviour Zubin Sethna Jim Blythe. - 4th ed.. - New Delhi Sage 2021 - xxvi, 477p.: ill.; 24cm.

ISBN: 9789353885366

Subjects--Topical Terms:
Motivation research (Marketing) Marketing Consumer behavior.

Dewey Class. No.: 658.8342 / S30C

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