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Healthcare marketing strategy from planning to action

Hillestad, Steven G.

Healthcare marketing strategy from planning to action Steven G. Hillestad and Eric N. Berkowitz. - 4th ed.. - Burlington, MA Jones and Bartlett Learning 2013 - xviii, 358p.: ill.; 24cm.

ISBN: 9780763789282

Subjects--Topical Terms:
Health services - Marketing Management Marketing of Health services.

Dewey Class. No.: 362.10688 / H24H

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