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Integrated marketing communication creative strategy from idea to implementation

Blakeman, Robyn

Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman. - New Delhi Pinnacle 2010 - viii, 267p.: ill.; 24cm.

Bibliography p. 261-62.

ISBN: 9788190445481

Subjects--Topical Terms:
Communication in business Business communication Information management.

Dewey Class. No.: 658.45 / B60I

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